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Social Media Manager

Department: Operations

Reports To: Operations Manager

FLSA Status: Non-Exempt

Supervisor: No

Job Function: Flexible Remote

 

Overview 

The Social Media Manager will update social networks and curate content to gain new followers. This person will also create new social marketing campaigns, build brand recognition, and manage all published company content. While working with web analytic tools to track campaign progress and researching industry trends, the Social Media Manager will maintain an active social presence and reply to customer inquiries. A successful social media manager will collaborate with marketing, PR, and legal teams to align company messages, promotions, and goals.

Key Role Responsibilities 

 

  • Develop and implement social media brand strategies, campaigns, and plans to build brand/company awareness
  • Oversee day-to-day management of campaigns and ensure brand consistency
  • Create, maintain, and grow new and existing social networks, including Twitter, LinkedIn, Pinterest, YouTube, FourSquare, Instagram, Google+, Facebook, and others
  • Manage company blog and editorial calendar that aligns with social updates
  • Monitor social media progress using web analytic tools
  • Incorporate optimization strategies, analyze data, and research the best ways to increase traffic
  • Review the success of campaigns and develop ways to improve
  • Plan paid social media advertising strategies and budgets
  • Secure new media partnerships
  • Drive engagement with social media influencers
  • Resolve customer issues through social media
  • Create engaging written and visual content for blog
  • Research new media platforms, trends, and industry opportunities
  • Provide feedback from social media trends and research; relay it to business strategists
  • Write effective, concise copy for multiple platforms, websites, and social networks

 

Key MESS Responsibilities 

In addition to role responsibilities, each staff member of Mess in a Bottle has the following responsibilities as a part of their employment:

  • Models and reinforces MESS core values of Integrity, Collaboration and Caring, Excellence, Accountability and Respect
  • Actively participates in performance improvement activities and actively participates in activities that support the companies mission 
  • Performs other duties on an as-needed basis
  • Protects company data and property by confidentiality by maintaining compliance with applicable laws 

 

Knowledge, Experience and Skills 

 

Formal Education and Training 

  • Associates or Bachelor’s degree in Marketing, PR or related field

Experience

  • 2 or more years of social medical management experience

Knowledge, Skills & Abilities

  • Experience with Hootsuite, Sprout Social, HubSpot, or Later
  • Knowledge of Photoshop, Illustrator, and Google Analytics 
  • Proficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel)
  • Knowledge of Search Engine Optimization (SEO) best practices
  • Experience with technologies and best practices for web design, web production, and creative design across multiple platforms
  • Experience identifying and creating campaigns for target audience
  • Excellent analytical and time-management skills
  • Strong project management skills with the ability to supervise multiple projects.
  • Understands eCommerce ie Shopify
  • Proficient in Facebook/ IG ads

 

Working Conditions and Physical Requirements

 

Activity

Some

Freq

Work Position %

Lift

0-50 lbs.

X

Sitting

    50 %

Carry

0-50 lbs.

X

Walking

45 %

Push

0-50 lbs.

X

Standing

5 %

Pull

0-50 lbs.

X

Stoop, Kneel

X

Crawl

X

Climb

X

Balance

X

Physical Requirements

Hazards

Mark with an X if this is a physical requirement for this job.

Mark with an X if this is a potential hazard for this job.

Manual dexterity (eye/hand coordination)

Use of Latex Gloves

Perform shift work

Exposure to toxic/caustic/chemicals/detergents

Maneuver weight of equipment

Exposure to moving mechanical parts

X

Hear alarms/telephone/tape recorder

Exposure to dust/fumes

Reach above shoulder

Exposure to potential electrical shock

X

Repetitive arm/hand movements

Exposure to high pitched noises

X

Finger Dexterity

Exposure to high pitched noises

Color Vision

Acuity – far

X

Acuity – near

Depth perception

On Call

 

MESS is an Equal Opportunity Employer

 

        Send resume to hr@messinabottle.com

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