Social Media Manager
Department: Operations
Reports To: Operations Manager
FLSA Status: Non-Exempt
Supervisor: No
Job Function: Flexible Remote
Overview
The Social Media Manager will update social networks and curate content to gain new followers. This person will also create new social marketing campaigns, build brand recognition, and manage all published company content. While working with web analytic tools to track campaign progress and researching industry trends, the Social Media Manager will maintain an active social presence and reply to customer inquiries. A successful social media manager will collaborate with marketing, PR, and legal teams to align company messages, promotions, and goals.
Key Role Responsibilities
- Develop and implement social media brand strategies, campaigns, and plans to build brand/company awareness
- Oversee day-to-day management of campaigns and ensure brand consistency
- Create, maintain, and grow new and existing social networks, including Twitter, LinkedIn, Pinterest, YouTube, FourSquare, Instagram, Google+, Facebook, and others
- Manage company blog and editorial calendar that aligns with social updates
- Monitor social media progress using web analytic tools
- Incorporate optimization strategies, analyze data, and research the best ways to increase traffic
- Review the success of campaigns and develop ways to improve
- Plan paid social media advertising strategies and budgets
- Secure new media partnerships
- Drive engagement with social media influencers
- Resolve customer issues through social media
- Create engaging written and visual content for blog
- Research new media platforms, trends, and industry opportunities
- Provide feedback from social media trends and research; relay it to business strategists
- Write effective, concise copy for multiple platforms, websites, and social networks
Key MESS Responsibilities
In addition to role responsibilities, each staff member of Mess in a Bottle has the following responsibilities as a part of their employment:
- Models and reinforces MESS core values of Integrity, Collaboration and Caring, Excellence, Accountability and Respect
- Actively participates in performance improvement activities and actively participates in activities that support the companies mission
- Performs other duties on an as-needed basis
- Protects company data and property by confidentiality by maintaining compliance with applicable laws
Knowledge, Experience and Skills
Formal Education and Training
- Associates or Bachelor’s degree in Marketing, PR or related field
Experience
- 2 or more years of social medical management experience
Knowledge, Skills & Abilities
- Experience with Hootsuite, Sprout Social, HubSpot, or Later
- Knowledge of Photoshop, Illustrator, and Google Analytics
- Proficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel)
- Knowledge of Search Engine Optimization (SEO) best practices
- Experience with technologies and best practices for web design, web production, and creative design across multiple platforms
- Experience identifying and creating campaigns for target audience
- Excellent analytical and time-management skills
- Strong project management skills with the ability to supervise multiple projects.
- Understands eCommerce ie Shopify
- Proficient in Facebook/ IG ads
Working Conditions and Physical Requirements
Activity |
Some |
Freq |
Work Position % |
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Lift |
0-50 lbs. |
X |
Sitting |
50 % |
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Carry |
0-50 lbs. |
X |
Walking |
45 % |
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Push |
0-50 lbs. |
X |
Standing |
5 % |
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Pull |
0-50 lbs. |
X |
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Stoop, Kneel |
X |
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Crawl |
X |
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Climb |
X |
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Balance |
X |
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Physical Requirements |
Hazards |
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Mark with an X if this is a physical requirement for this job. |
Mark with an X if this is a potential hazard for this job. |
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Manual dexterity (eye/hand coordination) |
Use of Latex Gloves |
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Perform shift work |
Exposure to toxic/caustic/chemicals/detergents |
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Maneuver weight of equipment |
Exposure to moving mechanical parts |
|||||||
X |
Hear alarms/telephone/tape recorder |
Exposure to dust/fumes |
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Reach above shoulder |
Exposure to potential electrical shock |
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X |
Repetitive arm/hand movements |
Exposure to high pitched noises |
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X |
Finger Dexterity |
Exposure to high pitched noises |
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Color Vision |
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Acuity – far |
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X |
Acuity – near |
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Depth perception |
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On Call |
MESS is an Equal Opportunity Employer
Send resume to hr@messinabottle.com